Humans have spent the last 10,000 years mastering agriculture. But a freak summer storm or bad drought can still mar many a well-planted harvest. Not anymore, says Japanese plant physiologist Shigeharu Shimamura, who has moved industrial-scale farming under the roof.
Popular doubt about scientific research—consider vaccines and climate change, for example—can stall proven benefits and maybe even make things worse. Scientists worry that if people don’t understand the science, they won’t appreciate it or believe it. By communicating their research simply and clearly and keeping the long-range perspective in sight, scientists themselves can help alleviate the problem.
While few people will pay attention to whether bisphenol A destroys hair cells in zebrafish, they do want to know if there’s something they can do to preserve their hearing.
Read more about Allison Coffin’s mission to help scientists get comfortable talking about their work here.